Testing & Experimentation
Novelty Effect Bias in Ecommerce A/B Tests
Early test wins often fade when users stop noticing the change.
Story: Marcus Delacroix-Webb
Marcus Delacroix-Webb
4 stories by Marcus Delacroix-Webb
Shopper Intent Signals
Chat and Conversation Logs as Shopper Intent Research
Chat logs reveal what shoppers actually want, not just where they click.
Story: Marcus Delacroix-Webb
Conversion Measurement
Shopify Analytics vs Google Analytics 4 for Conversion Tracking
Shopify captures all revenue server-side while GA4 misses 10-20% due to browser limitations.
Story: Marcus Delacroix-Webb
Post-Click Experience
Social Proof Placement on Shopify Product Pages
Where you place social proof on a product page matters more than having it at all.
Story: Marcus Delacroix-Webb