Conversion Measurement
AI-Assisted Conversion Attribution Honesty for DTC Brands
AI-assisted conversions are real but easy for platforms to wildly overcount.
Story: Deon Matsemela
Deon Matsemela
4 stories by Deon Matsemela
Conversion Measurement
Engaged Shopper Cohorts as a CRO Measurement Unit
Engaged shopper cohorts replace blended conversion rates with intent-based measurement.
Story: Deon Matsemela
Post-Click Experience
Subscription vs One-Time Purchase Toggle UX on DTC Sites
Shoppers fear subscription toggles because they can't see the price, the savings, or the exit.
Story: Deon Matsemela
Features
Checkout Funnel Drop-Off Analysis for DTC Shopify Stores
Segment your funnel to find where customers actually drop off.
Story: Deon Matsemela