Saoirse Tully

7 stories by Saoirse Tully

Holdout Groups for Measuring AI Tool Revenue Lift in DTC

Holdout groups are the only reliable way to measure what AI shopping tools actually add to revenue.

Sequence your mobile product gallery to convert: hero image first, then video, then proof.

Respect cart anxiety by clearing trust gaps before showing any upsell offer.

The order of copy on DTC pages matters more than the copy itself.

Quizzes convert shoppers at ten times the rate of static pages by capturing declared preference.

Retailers lose product visibility across AI shopping assistants without machine-readable data.

Structuring product pages to resolve shopper doubts in the order they actually arise.