Novelty Effect Bias in Ecommerce A/B Tests
Early test wins often fade when users stop noticing the change.
Story: Marcus Delacroix-Webb
CRO Tactics — Page 3
Chat and Conversation Logs as Shopper Intent Research
Chat logs reveal what shoppers actually want, not just where they click.
Story: Marcus Delacroix-Webb
Shopify Analytics vs Google Analytics 4 for Conversion Tracking
Shopify captures all revenue server-side while GA4 misses 10-20% due to browser limitations.
Story: Marcus Delacroix-Webb
AI-Assisted Conversion Attribution Honesty for DTC Brands
Most AI-assisted conversion claims wildly overstate their actual impact.
Story: Deon Matsemela
Spotlight
Engaged Shopper Cohorts as a CRO Measurement Unit
Engaged shopper cohorts replace blended conversion rates with intent-based measurement.
Story: Deon Matsemela
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Testing & Experimentation
Holdout Groups for Measuring AI Tool Revenue Lift in DTC
Holdout groups are the only reliable way to measure what AI shopping tools actually add to revenue.
Read →More reading
Testing & Experimentation
Multivariate vs A/B Testing for DTC Product Page Optimization
Traffic volume and page maturity, not testing sophistication, determine which method wins.
Story: Priya Nambiar
Post-Click Experience
Image and Video Sequencing on Mobile PDP for DTC Apparel and Beauty
Sequence your mobile product gallery to convert: hero image first, then video, then proof.
Story: Saoirse Tully
Post-Click Experience
Post-Add-to-Cart Page Design for Upsell Without Abandonment
Respect cart anxiety by clearing trust gaps before showing any upsell offer.
Story: Saoirse Tully
Post-Click Experience
Above-the-Fold Copy Sequencing on DTC Landing Pages
The order of copy on DTC pages matters more than the copy itself.
Read →Recent articles
Post-Click Experience
Subscription vs One-Time Purchase Toggle UX on DTC Sites
Shoppers fear subscription toggles because they can't see the price, the savings, or the exit.
Story: Deon Matsemela
Post-Click Experience
Post-Click Experience Gaps That Inflate Bounce Rate
Most DTC bounce rates stem from weak post-click pages, not bad traffic targeting.
Story: Priya Nambiar